Website usability goes a lot deeper than just design and flashy banners, no matter how nice your web site looks you need to ask yourself an important question “how do my customers interact with my online shop?”

As the internet becomes more competitive year on year targeted traffic becomes more and more expensive, it is important that your site is developed in the same way that a bricks and mortar high street shop would look.

Product groups need to be well organised, how frustrating would it be to walk into your local supermarket to see fruit and veg in the frozen food isle? Product categories & filters need to be simple to use and understand, navigation with breadcrumbs and customised back buttons stop your customers getting lost down isle 7.

A Gold Star Search usability report is you blue print to success, we analyse your site in many different perspectives in order to gain valuable information about your customers behavioural patterns, we look for top exit pages and bounce rates in order to build or remove pages to help get your visitor to that ultimate goal, through the checkout.

Identify target audience/Landing page layout

Most users leave your site in the first 3 seconds of the visit as it’s not clear that your site provides the products or services they are looking for. We will recommend on ways to improve your landing page design to keep users on your site.

We need to look at your products/services and identify how people are actively using search engines to look for these products, a good website is developed around search trends for example if thousands of visitors hit your site in search of “Rolex watches” give them a Rolex category within your main navigation, you could then sub categorise “models” then break your products down into specific model numbers etc.

Site Search

Site search can be a vital part of your site navigation, learn how to get the best from your site search in order to display the most relevant product at the exact time your customer requests it.

Other key areas highlighted in our expert usability reports are as follows:

• Browser compatibility
• Related products
• Shopping cart drop out
• Checkout funnels
• Implementation of live chat
• Call to actions
• Unique selling points/brand promotion
• Email signup

Gold Star Search usability report cost £1000 + VAT, each report is tailor written and development can take up to three weeks.