Using widely practiced and trusted digital marketing tools and methods a Gold Star Search digital marketing strategy will include a full and detailed analysis of your website and services, including a full breakdown of the elements of the online marketing mix that we believe will be most beneficial in developing your business and generating a potential ROI. The strategy will include a timeline detailing monthly actions and objectives.
An online marketing strategy will create a defined structure by which to work to, it will timeline all activities in the online marketing mix and how they will complement one another to grow your online presence. This is important as it sets out clearly defined objectives and the strategy by which these can be met.
This report will enable Key tools to make informed decisions on which digital marketing channels are best suited to their requirements, identifying both budget and time requirements.
Key benefits:
- Unbiased opinion on the correct digital channels suitable for generating targeted traffic
- Full website evaluation for SEO purposes
- Proposed digital marketing calendar detailing 12 months online marketing activity
- Online competitor analysis
- Social media proposal
A Gold Star Search Digital Marketing Strategy aims to explore and prioritise means of driving highly qualified traffic to your site (PPC, SEO) as well as building a well known and trusted brand through social media, email broadcasting etc.
Here we list some of the key elements that make up a Gold Star Search digital marketing strategy...
Online Competitor Analysis
“If you know your enemies and know yourself, you will win a hundred times in a hundred battles.” – Sun Tzu. By knowing what your competition are doing, you will always be one step ahead in terms of products, prices and promotions. We will critique up to 4 of your main competitors, identifying what they are doing well online and what they aren’t. At the end of this report we will provide you with a summary of key points that will act as an action plan, to implement changes to your website.
Key Benefits:
- Ensure you are one step ahead
- Be the leader in your market
At the end of this report we will provide you with a summary of key points that will act as an action plan.
Search Engine Optimisation
This document is designed to provide information and actionable recommendations on Search Engine Optimisation (SEO).
It includes a technical audit of your existing website, with recommendations for changes to improve search engine visibility and will make suggestions on how to improve search engine exposure by creating targeted in-bound links.
Key benefits:- Website audit with unbiased opinion
- Best practice SEO (white hat SEO)
- Improve search engine visibility for larger audience reach
- Maximise value for money and potential ROI
- Bespoke solutions provided to meet objectives
Good SEO facilitates successful natural listings in major search engines. Natural SEO is important for generating both brand awareness and changing or building brand perception.
Email Broadcasting
Email is a fantastic way of communicating to internal and external audiences, existing and prospective customers and employees. Whilst there is an initial outlay of setting up an email campaign, if successful it can generate great ROI as well as creating brand awareness and repeat sales. In addition it also has a viral element, meaning you will often reach people outside of your distribution list through the email being forwarded.
Key Benefits:- A powerful tool for acquiring new customers and retaining existing customers
- Extremely effective at maintaining good communications with your current, previous and potential customers
- Essential for building and maintaining solid customer relationships
- By using a managed email broadcasting service, advantages also include:
- Higher quality delivery rates
- Data cleaning
- Spam checking
- Tracking / reporting
- Reduces the chance of your server being black listed
- Reduces server load - as all the images will be stored a separate server
- Branded opt-out management pages
Creating a killer newsletter
Did you know that some online retailers do up to 40% of their business from their email newsletters? Just imagine an extra 40% in revenue coming into your business. Done well, email is a fantastic way of keeping both your existing user base up to speed with your latest products and promotions, but it also provides a means by which your customers can promote your products and services, when they forward the emails to their colleagues, friends and families. This report will help you to create a killer email template and campaign, with all the right messages to encourage recipients to click on things and buy.
Key Benefits:
- Engage with your audience
- Promote your products and services
- Low cost
- Viral
Social Media
This report explains how you can best utilize the huge number of social media channels to market and promote your online offering. It explains what Web 2.0 is and how you can exploit and implement Web 2.0 technologies into your site. You will also be provided with a comprehensive list of social media sites that you can use.
Key Benefits
- Embrace new web technology
- Exploit new marketing channels
- Increase your audience reach
- Improve your SEO
Improving visitor conversions
We all judge on appearances. We probably shouldn’t but we do. Not something you want to admit to when you are choosing a new life partner or bank manager, but definitely something you need to be aware of with a website something that is going to form a major part of your marketing communications strategy.
Gold Star Search aim to review elements of your site as to increase visitor page views, time on site and ultimately visitor conversions rates. After all many businesses have paid for most clicks to their site in some sense, whether it be through pay per click marketing, search engine optimisation or an email broadcasting campaign the ultimate goal is to convert as many as your customers as possible.
Within this section we look at:
- functionality
- Site navigation
- Product categories & filters
- Call to actions
- USP’s (unique selling points)
- Shopping basket
- Checkout process
The price of a Gold Star Digital Marketing Strategy can vary depending on size of the site and product range, a typical report can cost up to £3,000 excluding VAT.
If the whole report is not relevant a part report can be produced to meet your requirements.
