Our Approach?
Our approach incorporates advanced technology alongside the traditional methods of Google Adwords Management.
Our focus is not solely on increasing Click through Rates (CTR) or driving more generic traffic to our client’s websites, it is about helping to increase bottom line profit from their Pay Per Click Campaigns. Statistically improving an Adwords account is only the starting point of what we do, our focus is on increasing ROI!
Everything that we do is calculated using in-house developed software tools which allow us to effectively judge which methods will deliver the best ROI for our clients. Although Gold Star Search uses advanced methods and technology there is still a large human element in what we do, our account managers are constantly monitoring performance of our clients Pay Per Click accounts. As we are constantly collecting historic data from your campaigns we can then use simple mathematical equations to deliver the best possible results. Here is an example;
| Product: | LCD Television |
|---|---|
| Cost Price: | £300 |
| Retail Price: | £600 |
| Proposed ROI: | £300 |
| Search Query: | [LCD Television] |
| Average Cost Per Click: | 50p |
| Amount of Clicks: | 100 |
| Number of Conversions: | 1 |
| Total Click Cost: | £50.00 |
| Total Cost Price: | £350 |
| Potential Profit | £250 |
The above is just one working example of the simple equations used to track ROI, the difficult part is effectively doing this across hundreds, possibly thousands of keywords every minute of every day. Gold Star Search has the ability to monitor, and manage, every keyword within your account throughout the day to ensure that the keyword is delivering the highest possible ROI.
