Gold Star Search is a company at the forefront of excellence within Pay Per Click Management and are specialist in all other channels of online marketing.

Gold Star Search is a young dynamic company that offer results driven PPC Management and specialise within the realms of Google Adwords. As an Adwords Qualified Company Gold Star Search have not only the product knowledge, but the commitment and enthusiasm to set up and manage all of your Paid Search Campaigns. Working within the Pay Per Click industry for many years Gold Star Search is experienced working within all sectors of Google and control Adwords spends from as little as £1,000 a month or as much as £200,000 per month. Whether it may be promoting your brand or selling products online, Gold Star Search have the solutions to help you achieve your goals.

Here at Gold Star Search our success is found within that of our clients. Our aim is to become a key partner and become a vital part of their development through PPC and other digital marketing channels. We are fully aware that each Pay Per Click account is different and all of our clients have different goals and targets that they are aiming to achieve, therefore our service is tailored to meet these requirements and exceed your expectations.

Gold Star Search offers a bespoke, personal service in order to achieve fantastic results from your online campaigns. We would like to back up our claims and deliver our promise by offering all potential clients a free review of your current PPC Campaigns with a view of optimizing your account in order to increase sales or enquiries.

The Team

Philip Hankinson

Managing Director Philip Hankinson has been working within the online marketing industry since leaving school and his expertise lies firmly within the field of paid search advertising. Starting out working for a local Pay Per Click Management company Philip soon moved up the ranks and achieved the position of Business Development Manager, a post of which he stayed at for around 18 months. Philips expertise and drive to succeed shortly inspired him to leave the company and set up on his own, offering a bespoke, personalised service. Gold Star Search was founded shortly afterwards and has grown rapidly offering services to large corporate clients as well as small to medium size businesses. Philip still takes a hugely proactive role within the development of the company and is constantly striving to further advance the services offered by Gold Star Search Ltd.

Christopher Hankinson

Senior Accounts Manager Christopher Hankinson is an expert in Paid Search Advertising and heads the accounts team here at Gold Star Search. After leaving school Christopher went on to achieve A Levels in Business and Applied ICT, before venturing into the Online Advertising Industry. Christopher’s duties include day to day management of client accounts as well as the development of the business and the running of the accounts department.

 

 

Stephen Hankinson

Business Development Manager Stephen Hankinson is a Paid Search Advertising Professional who is in charge of winning new business for Gold Star Search. Stephen has worked within the industry for many years and has achieved Professional Paid Search Advertising Status. After working within the Accounts Management Department, Stephen was moved across to apply his knowledge of the industry and his Sales skills to the development of the business.

 

Lee Mableson

Lee Mableson is Finance Manager and head Data Analyst for the company. Lee’s job roles range from collecting and analysing data from all of our client’s accounts, to invoicing and Accounts management. Lee is a qualified accountant as well as being a Paid Search Advertising Professional and offers an invaluable skill set to Gold Star Search.

 

 

Mark Blacklee

Mark Blacklee is the newest member of the Account Management team and his current duties involve Pay Per Click reporting and Optimisation of clients accounts. Mark has a National Diploma for ICT and is currently studying at University for a Degree in Networking. During his short time at the company Mark has achieved Google Adwords Professional Status.

 

 

Andrew Clark

Andrew Clark has a passion for all things digital, be it programming, graphic design, techno-journalism or online forms of marketing. Now, as the youngest member of our team, he works as the lead developer of Gold Star Search’s website and online brand identity. Specializing in search engine optimization and link building, he provides the company with an essential service suitable for both ours and client development.

 

 

Our Approach?

Our approach incorporates advanced technology alongside the traditional methods of Google Adwords Management.

Our focus is not solely on increasing Click through Rates (CTR) or driving more generic traffic to our client’s websites, it is about helping to increase bottom line profit from their Pay Per Click Campaigns. Statistically improving an Adwords account is only the starting point of what we do, our focus is on increasing ROI!

Everything that we do is calculated using in-house developed software tools which allow us to effectively judge which methods will deliver the best ROI for our clients. Although Gold Star Search uses advanced methods and technology there is still a large human element in what we do, our account managers are constantly monitoring performance of our clients Pay Per Click accounts. As we are constantly collecting historic data from your campaigns we can then use simple mathematical equations to deliver the best possible results. Here is an example;

Product:	LCD Television
Cost Price:	£300
Retail Price:	£600
Proposed ROI:	£300
Search Query:	[LCD Television]
Average Cost Per Click:	50p
Amount of Clicks:	100
Number of Conversions:	1
Total Click Cost:	£50.00
Total Cost Price:	£350
Potential Profit	£250

The above is just one working example of the simple equations used to track ROI, the difficult part is effectively doing this across hundreds, possibly thousands of keywords every minute of every day. Gold Star Search has the ability to monitor, and manage, every keyword within your account throughout the day to ensure that the keyword is delivering the highest possible ROI.